Softer-Looking Grey Roots in Just 10 Minutes With Amélie Haircare
Refreshes grey roots
in just 10 minutes
No salon visit
needed at home
As easy as
regular shampoo
Natural-looking
colour finish
Select Quantity:
FREE COLOR PROTECT CONDITIONER
WHEN YOU BUY 3+ BOTTLES
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This product sold out 11 times last year. We encourage you to take advantage of the Limited SUMMER Sale and buy now.
PS: Only available here, don't buy fakes on Amazon/eBay
Description ⌄
A superior alternative to traditional box dyes. Amélie promises to dye your hair in under 10 minutes without the mess, without the stains, and without the hair damage.
Use it just like a normal shampoo whenever you want to dye or touch up your roots. We guarantee you'll never use a traditional box dye again after trying Amélie .
Package Includes: 1x 200ml shampoo - 1x Instructions and care pamphlet
Ingredients ⌄
NO1: Aqua, Ethanolamine, Cocamidopropyl Betaine, C12-16 Alkyl Glucoside, Cocamide DEA, Cocamidopropyl Hydroxysultaine, Propylene Glycol, p-Phenylenediamine, Hydroxyethylcellulose, Urea, Resorcinol, Amodimethicone, p-Aminophenol, Sodium Sulfite, Polysorbate 20, Fragrance, Ginger Root Extract, Ginseng Root Extract, Jojoba Seed Oil.
NO2: Aqua, Hydrogen Peroxide, Carbomer, Etidronic Acid, Peg-40 Hydrogenated Castor Oil, Triethanolamine, Disodium Phosphate, Fragrance, Sodium Stannate, Caramel.
Shipping & delivery ⌄
Free shipping when you order 2+ bottles. Carefully packed and delivered across the United Kingdom in around 7–10 business days.
Price breakdown ⌄
Buy more and save more. Choose 2 bottles for free shipping or 3 bottles for the best value and free conditioner offer.
How To Use ⌄
01 Lather: Pump onto your hands and lather well.
02 Apply: Spread evenly on dry hair and leave for 10 minutes.
03 Rinse: Rinse thoroughly and enjoy your new color.
30-Day Money Back
Hassle-free money-back option
Insured & Fast Shipping
Worldwide delivery to your door
Returns Accepted
Easy and simple return process
Secure Payment
Protected and safe transactions
Over 840,000+ Happy Customers
Have Made The Switch
AS SEEN IN
Make Hair Coloring
SIMPLE & HASSLE-FREE
Get natural, lasting color in just 10 minutes
WORKS IN JUST 10 MINUTES
Apply to dry hair, wait 10 minutes, and rinse. It’s that easy.
QUICK, MESS-FREE APPLICATION
No mixing, no gloves, no stains. Works just like your regular shampoo.
CONTAINS NATURAL INGREDIENTS
Like reishi mushrooms, without harsh chemicals like ammonia.
LONG-LASTING NATURAL COLOR
Each application lasts up to 6 weeks, keeping grays hidden longer.
THE RESULTS SPEAK FOR THEMSELVES
I absolutely love this ! It’s so easy to use like regular shampoo. The gray coverage looked amazing. No mess, no long salon visits, just quick color in one step. Totally worth it!
I was pleasantly surprised! Covered my grays in 10 minutes, no mess and no strong smell! Very happy with my Order!
Quick and easy. Color looks really good. No staining on hairline or face / ears. Love this product
Got the red and it covered all grays. No nasty smell. Didn't stain my skin. Finally an easy to use solution.
I was a little skeptical, but it really works!!! The grey on my edges grow wildly and they tend to be hard the dye, but this process was effortlessly and I’m loving the results!
Love the all naturalness of this hair color shampoo and ease of using it. I get compliments on my hair color actually!
I absolutely love this ! It’s so easy to use like regular shampoo. The gray coverage looked amazing. No mess, no long salon visits, just quick color in one step. Totally worth it!
I was pleasantly surprised! Covered my grays in 10 minutes, no mess and no strong smell! Very happy with my Order!
Quick and easy. Color looks really good. No staining on hairline or face / ears. Love this product
Got the red and it covered all grays. No nasty smell. Didn't stain my skin. Finally an easy to use solution.
I was a little skeptical, but it really works!!! The grey on my edges grow wildly and they tend to be hard the dye, but this process was effortlessly and I’m loving the results!
Love the all naturalness of this hair color shampoo and ease of using it. I get compliments on my hair color actually!
"Your product is fantastic, it’s not messy and it get the job done quickly. The color is very natural and look good. This is an excellent product."
"First time using this product and I'm amazed how good it is. It is very straight forward it's like shampoo put it on leave it for 11mins and done and I'm really happy with the results. Highly recommend this product and will be the only one I use from now moving forward."
"It’s great ! Doesn’t dye your skin. No skin irritation. Easy to use. Quick results. It’s so amazing 👌🏾"
"I was extremely please by how fast and effective the shampoo is, great results in such a short time"
"Finally an easy way to cover my grays. Like it's crazy how this thing works like a normal shampoo. You guys rock!"
"Your product is fantastic, it’s not messy and it get the job done quickly. The color is very natural and look good. This is an excellent product."
"Your product is fantastic, it’s not messy and it get the job done quickly. The color is very natural and look good. This is an excellent product."
"First time using this product and I'm amazed how good it is. It is very straight forward it's like shampoo put it on leave it for 11mins and done and I'm really happy with the results. Highly recommend this product and will be the only one I use from now moving forward."
"It’s great ! Doesn’t dye your skin. No skin irritation. Easy to use. Quick results. It’s so amazing 👌🏾"
"I was extremely please by how fast and effective the shampoo is, great results in such a short time"
"Finally an easy way to cover my grays. Like it's crazy how this thing works like a normal shampoo. You guys rock!"
"Your product is fantastic, it’s not messy and it get the job done quickly. The color is very natural and look good. This is an excellent product."
Why Choose Amelie?
See how we compare to regular hair dye
Amelie
Regular Hair Dye
Number of Uses
Application Time
Cost Per Use
Ingredients
30-DAY SATISFACTION GUARANTEE
We stand behind the quality of our products. If you're not completely satisfied within 30 days, we'll make it right.
FREQUENTLY ASKED QUESTIONS
Depending on hair type and frequency of washing, Amélie Haircare typically lasts from 4-6 weeks.
One bottle is designed to last for approximately 10 to 15 applications, depending on hair length and thickness.
Yes, Amélie works on any hair type from 1a to 4c. Thanks to its shampoo-like qualities, its easy to apply and covers every gray from root to tip.
Amélie does contain chemicals that some individuals may be sensitive to for example PPD & Hydrogen Peroxide. We recommend a 24 hour patch test before full application.
Amélie Instant Dye Shampoo is designed to be mess-free, it won't stain your skin or scalp and any residue washes off easily from surfaces. We do recommend wearing gloves during application and avoiding white or light-colored towels and clothing, as pigment can transfer if not fully rinsed on time.
Yes, you can! Our shampoo is perfectly safe and effective for use on your beard, offering the same natural-looking, vibrant color and nourishing benefits as it does for your hair.
We recommend using your normal shampoo and conditioner in between dyes and only use Amélie Haicare when color reapplication is needed. Conditioner can be applied directly after use.
Absolutely! Our shampoo is formulated with natural ingredients and without harsh chemicals, making it safe for all hair types. It’s gentle on your hair and scalp, ensuring not just color but also care.
CUSTOMER REVIEWS
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Liz B.🇬🇧 Verified Buyer
Beautiful
I was diagnosed with breast cancer 3 years ago. I am 54 years old. Surgery, menopause and medications hit me like a ton of bricks and expensive trips to the salon were not working. With my cancer history, I decided harsh chemicals were not the way to go and started growing out the gray. I discovered Amélie hair shampoo on instagram and was skeptical but decided to give it a try. I am so impressed with the results and I applied the medium brown for 10 minutes. I feel so refreshed! It works!!
12 hours ago
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Sarah M.🇬🇧 Verified Buyer
Super easy to use at home.
My grey roots look so much better. Super easy to use at home.
20 hours ago
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Samantha A.🇬🇧 Verified Buyer
I purchased the red instant dye shampoo
I purchased the red instant dye shampoo , I left it on a little longer than the recommended 10 minutes because I wanted a deeper red colour. As you can see it didn’t get my desired colour it’s more of a copper than a red . But I am still happy with how easy it was to apply and the result I got.
22 hours ago
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Jayde C.🇬🇧 Verified Buyer
I love my results
Sorry guys, I meant to put that i used the Purple shampoo. It does stain so I'd wear the gloves. I love my results and the colors it turned my hair. It covered my gray/white roots all of them. Left it on 25mins. Wore gloves to rinse it out. It made my hair shiny and silky too. Stop using harmful box dyes and give Amélie a try. 10 outta 10 for me.
1 Day Ago
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Lesley H.🇬🇧 Verified Buyer
great colour for me
I was very sceptical but then I saw a friend who followed your brand and asked her about the shampoo. After her recommendation I purchased Dark brown and have not been disappointed. Easy to use, covered my greys, great colour for me and the best thing is I haven't got a brown forehead or ears. I love this product it's absolutely amazing.
1 Day Ago
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Helen R.🇬🇧 Verified Buyer
Took around 10 minutes
Took around 10 minutes and my hair looked much fresher after.
1 Day Ago
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Mahboobeh P.🇬🇧 Verified Buyer
It doesn't cover my gry hair perfectly 😔
It doesn't cover my gry hair perfectly 😔
1 Day Ago
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Marla H.🇬🇧 Verified Buyer
Medium brown still has red undertones
Medium brown still has red undertones but is better than light brown.
1 Day Ago
